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From building a small business to creating content for a national monument, my career has been delightfully diverse. I attribute my success across the board to being a unique mix of businesswoman and artist with the ability to communicate with anyone.

WORK EXPERIENCE

Work Experience

OWNER (MARKETING, SALES, & CREATIVE)

Wild Orchid Studio

August 2020 - January 2025

  • Managed all aspects of the studio:

    • contracts & invoicing, inventory management, contractor hiring, content creation (social media, website, emails), product ordering & delivery, and cleanliness

  • Captured new clients through marketing & high-ticket sales:

    • social media (organic & paid), Google Ads, event planning,  in-person networking, and in-person sales

  • Created fine art photography:

    • natural & artificial lighting, expert posing, set design, vendor coordination, and precise editing

SOCIAL MEDIA CONSULTANT

Honor Avi Kwa Ame

June 2020 - December 2020

A non-profit advocacy campaign to officially designate a new national monument in Southern Nevada, successful in March 2023.

  • Built online presence from zero:

    • social media strategy (organic & paid), content creation,  and content execution

  • Managed content end-to-end:

    • ​curation & organization, graphics creation, planning, and production

  • Completed six-month contract and set client up for success

MARKETING MANAGER, IN-HOUSE

DaVinci Tech

August 2019 - January 2020

  • Implemented digital marketing strategy:

    • social media management, content curation, and brand consistency

  • Managed influencer partnerships and UGC content:

    • influencer discovery & relationship development, contracting, and content collaboration

  • Planned and executed styled brand photoshoots:

    • team & c-suite creative coordination, location scouting, contractor hiring, and photography

  • Spearheaded product launch marketing:

    • press releases, event coordination, and launch    influencer partnerships

SOCIAL MEDIA MANAGER, AGENCY

AoF

February 2019 - August 2019

  • Supervised & built social media department:

    • hiring & training of four coordinators, project management, team approval workflows, and interdepartmental coordination

  • Managed over 20 brands:

    • social media strategy development, content curation & creation, and performance tracking

  • Developed & maintained client relationships:

    • communication, approval workflows, and integrated marketing plans that align with financial goals

DIGITAL MARKETING MANAGER, IN-HOUSE

Full Spectrum Laser

August 2018 - January 2019

  • Handled brand social media presence:

    • content strategy, customer engagement, and   influencer partnerships

  • Managed online Facebook Group communities:

    • online brand reputation management, customer service, and educational outreach

  • Handled content end-to-end:

    • photography, copywriting, UGC curation, and content organization

  • Coordination of weekly podcast and livestreams:

    • script & creative planning, podcast directing, and livestream engagement management

SOCIAL MEDIA MANAGER, AGENCY

McFarlane Promotions

June 2017 - June 2018

  • Managed organic & paid social media marketing for 11 major events in San Diego, California:

    • ​strategic planning, content creation, advertising budget management ($35k total, with individual event budgets up to $9k), influencer partnerships, and compliant giveaways

    • events included La Jolla Concours D'elegance, Oktoberfest, San Diego Restaurant Week, and ShamROCK

  • Created custom high-volume content:

    • UGC curation, partnership collaborations, in-depth research, and smooth client approval workflows

MARKETING, MARINE BIOLOGY, & DOG TRAINING

Various Employers

September 2013 - March 2017

  • Managed marketing and social media as intern & coordinator:

    • companies include the Sea Turtle Foundation, Blackbeard Scuba, Smaaash USA, and Girls LOVE Travel

  • Initial job positions out of college included Aquarist in Dallas and Dog Trainer in Minnesota

EDUCATION

UNIVERSITY OF NORTH CAROLINA WILMINGTON

2011 - 2015
Wilmington, North Carolina
B.S. Marine Biology

JAMES COOK UNIVERSITY

2013 - 2014
Townesville, Australia
Undergraduate Studies

EXPERTISE

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Marketing
Social Media Strategy
Project Management
Client Relations & Communication
Influencer Management
Customer Service
Photography
Copywriting

Expertise
Education
Programs
About Me

PROGRAMS

All Social Media Platforms
Social Media Management Tools

  • Sprout Social, Hootsuite, Buffer, Later.com, Tailwind, & more

Project Management Softwares

  • Asana, Monday.com, Trello, Slack, and more

Email Marketing Platforms

  • Mailchimp, Constant Contact, HubSpot, & more

Lightroom & Photoshop
Canva
Microsoft & Google Suites
Honeybook
ChatGPT
Google Analytics

INTERESTS

Rock climbing
Dog training
Photography
Books & reading

My Work

MY WORK

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My Previous Projects

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My Photography

Contact Me
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